Wrexham-based car and van ease firm, V4B Group, has this week announced details of a new project. Launching Absolute Car and Van Hire, the firm will now place focus on short-term hire offers; a move that the business has been considering for some time.

Based in V4B Group’s headquarters, the business says it has seen a greater demand for shorter-term lease packages, with this new venture being all about catering to modern vehicle hire needs.

While it is early days for the business, with the group’s contacts and many years of involvement in the market, many expect the business to get off to a flying start. Providing customers with car and van hire offers of a huge variety, customers will be able to hire vehicle from one-day up to a year, having complete control over what and how they hire. Ranging from superminis to SUVs, is V4B heading for market monopolisation?

Kayleigh Evans, the business’ Short-term Hire Manager believes the group’s many years of experience will play a key role in the success of Absolute Car and Van Hire. Talking to the press, she said:

“With more than 26 years’ experience in the leasing industry the V4B Group has proven experience and knowledge as a leasing broker.”

“Extending this knowledge to the short-term hire market will give customers reassurance that they are dealing with a reputable company,” said Evans.

While a tech-savvy brand, V4B say that the company has traditional values sewn throughout its seams. Passionate about great customer service,

“We aim to continue the impressive level of customer service provided by V4B within ACV, offering all customers an exceptional service” Evans continues.

What do you think?

What are your thoughts, will Absolute Car and Van Hire be a huge success? Or, is the UK car and van market too saturated? Leave your thoughts with us.