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Car Rental


Enterprise Acquires SHP Hire

It has been a big week for the UK rental market. From the BVRLA releasing a detailed report on the industry’s economic worth to witnessing the decline of yet more bike hire companies.
However, today we learn of a pretty exciting new business venture, with Enterprise Rent-A-Car announcing that they have made yet another acquisition. Investing in SHP Hire, a vehicle hire and management business, Enterprise look to further extend their of rental products offering across the UK.

Who is SHP Hire?

Based in Romsey, SHP Hire is a successful rental business that operates in 16 different areas of the UK. These include large bases in Manchester, Newcastle, Nairn, Shrewsbury, Calne and more.
With a huge, diverse fleet, the business is currently in possession of 18,500 vehicles. These range from cars and light commercial vehicles (LCVs) to heavy goods vehicles (HGVs), tippers, gold buggies and much more!

The plan for this meeting of minds if for the SHP Hire operation to work under Enterprise’s Flex-E-Rent sub-brand. With these additional vehicles, the company will be able to promote an overall fleet of 45,000.

“We needed to find the right partner to acquire the SHB Hire business,” said the business’ chairman, Mike Street.

“Enterprise and SHB Hire employees share a commitment to delivering the best customer care.

“The fact that we are both family-owned and run has enabled us to take a long-term view. The acquisition secures the future of the business and will provide customers with a greater diversity of product lines, as well as access to industry leading technologies and infrastructure.”

Enterprise is equally as thrilled to see this deal come to fruition. The brand’s Managing Director, Khaled Shahbp, said the following:

“The Street family established and built SHB Hire into an industry-leader with an impressive customer base and reputation for customer service.

Let us know what you think about this high-profile deal by leaving your comments below.


Car Hire Firm Marks 15th Birthday with Rebrand

Affordable Car Hire, a website that connects users with rental cars from over 15000 destinations worldwide, has this week marked its 15th birthday. Celebrating the milestone in true style, the company has decided to roll out a rebrand; one that has received mixed reviews online.  

Bringing with it a fresh new feel, the company’s new logo and colour palette very much signifies new beginnings, something they are understandably focusing on after their high-profile spat with Avis Budget. Having been involved in claims and counter claims over millions in unsettled invoices, it appears the rental firm is finally putting the bad blood behind them.  

“This is the first time in a long while we can look forward to an exciting future without the threat of a lawsuit hanging over us” they said.  

Sporting a new strapline that reads ‘‘Rentals Made Simple’, the company is evidently striving for great things in 2019, seeing the company’s Founder and Director, Angela Day, make the announcement.  

Sharing details of their rebrand at the Travel Weekly Globe Travel Awards on Thursday, the entrepreneur said how they had “enhanced” their website in order to bring it up-to-date.  

“We had reached a level with the current platform where we needed to reignite it. We’re really proud of our rebrand” she added.  

The new logo comes in the form of a star shape, with each point of the star representing each service the company offers. Having recently added motorhomes to their list of offerings, their service list now comprises of car, motorbike and motorhome hire, airport parking and lounges.  

“The current platform needed to be enhanced so that we could display more stock,” she said. “We believe we are the only car hire company to be offering a live booking engine for motorhomes, and we’re really proud of what we’ve achieved” Day continues.  

What are your thoughts on this rebrand? Can Affordable Car Hire finally put the past behind them?  


British Cycling Partners with Thrifty Car and Van Rental

This week, popular car hire brand, Thrifty, have announced that they have expanded their sponsorship portfolio, having formed a new partnership with British Cycling.  

The deal will see Thrifty as the preferred transport supplier for the national governing body, helping them deliver various programmes and projects across the country. This will include HSBC UK Go-Ride; a programme that has seen over 350 cycling clubs launched to help teach children how to ride safely.  

Car rental discount for cyclists

Members of British Cycling will also benefit from this deal, with each and every one of the 146,000 members able to access a 10% discount on car and van rental. This will be applicable at over 116 locations, with British Cycling already promoting this discount to its staff and members.  

Chris Bagwell, FlexiFleet Manager at Thrifty, is thrilled to make this announcement. Talking today, he said: 

“With the countries’ amazing cycling achievements over the last few years we are thrilled to be working alongside British Cycling and the Great Britain Cycling Team. 

“It’s fantastic that they have recognised our brand as one of the leading suppliers of vehicle rental and are able to take advantage of our FlexiFleet product, with its unique qualities, to assist with their fleet requirements” 

British Cycling’s Commercial Director, Jonathan Rigby, is equally as happy to enter the partnership, believing it to add value to every part of the organisation.  

“Our partnership with Thrifty promises to be a positive one for our staff, members and British Cycling as a whole, thanks to their accessible and extensive fleet network across the UK. 

“We are proud to hold a shared passion for life in the saddle, and our new relationship gives us the exciting opportunity to play a part in facilitating that for diverse groups of people – for families in need of a large car to travel cross-country to explore new surroundings on their bikes, to those with disabilities making the most of Thrifty’s adapted cars programme. 

“And of course, our British Cycling and Great Britain Cycling Team staff in Manchester and regionally to deliver coaching sessions, manage events and support our elite riders. 

“A partnership like this is hugely important in helping us to extend the range of benefits available to our members.” 

Other sponsorships

But, British Cycling are not the only organisation to have landed a lucrative deal with Thrifty. In the last year, the car rental brand has signed sponsorship agreements with Professional Cricketers’ Association, Bolton Wanderers Football Club, Exeter Chiefs Rugby and many more.  









Limo hire firm, Limo Broker unveils new website

Limo Broker is the UK’s largest limousine hire brand that works hard to remain the home of luxury vehicle hire, catering to customers’ needs and wants when it comes to planning transport. Understanding how important it is for brands to move with the times, they have this week unveiled a new website, launching a redesign of the popular limo hire site;

Commissioning MOBO Media to conduct the redesign, this new website is something they are thrilled to finally be sharing with you.

“The project’s aim was to give our much-valued customers a performant, reliable, efficient and smooth method to book limos online; an ambition that MOBO has well and truly achieved” Limo Broker claim.

Fast and simple

Digging deep into the analytics of their site, the agency found that users were shopping for limos, chauffeur cars and supercars using all types of devices. Wanting to accommodate all visitors, they ensured the website was coded and designed using the latest tech and coding standards, presenting itself beautifully on desktops, laptops, tablets and smartphones.

The lead designer on the project explains:

“At the forefront of this new design was the focus on accessibility, accessibility in this sense means users of all abilities having access to the site and the ability to control it. Accessibility on the web typically refers to users with handicaps, such as vision impairment, limited mobility of limbs and other physical or mental factors that affect their use of websites and technology.”


Utilising the wonders of HTML, the website now boasts a clean, simplified structure, making it incredibly user-friendly. Starting from scratch and hand-coded, this website has been built specifically by with Limo Broker’s customers in mind.

Placing a huge focus on navigation, the new site sees all the information users want within reach, putting just seconds between logging on and receiving vehicle hire confirmation. With an all-new simple, 3-colour design, users with limited vision can differentiate between elements, with the design team ensuring adequate spacing between clickable elements. All these features combine to make for the best possible browsing experience.

“For design performance, we opted to use techniques that help us write highly optimised website styles that give us longevity, for this we used SCSS a library that helps our developers write CSS (The code that changes how the site looks and feels” MOBO continues.

We at AnythingForHire.Com would like to congratulate both MOBO and Limo Broker on this new site. Any site that makes vehicle rental simple is fine by us!


Enterprise Donates $1M to Charity

While a brand that is known for its savvy nature, enterprise appear to be taking the subject of Corporate Social Responsibility (CSR) seriously. According to a recent press release, the car rental firm has donated a whopping $1M to the American Red Cross.

This has come from the philanthropic arm of Enterprise Rent-A-Car; The Enterprise Foundation.

The money will be used to help those impacted by Huracan Michael; the third-most intense Atlantic hurricane on record. As an active member of the Red Cross Annual Disaster Giving Program, Enterprise’s donation was warmly received.

“We are extremely grateful for our ADGP and Disaster Responder members because they understand the importance of having vital resources in place before a disaster strikes,” said Gail McGovern, president and CEO at the American Red Cross.

“Their support ensures that the necessary supplies get into any affected area to immediately provide support to disaster survivors and emergency personnel. We are very thankful for their generous gifts as we work to help people impacted by disasters each and every day.”

Putting a huge amount of time and effort to offer disaster relief, the Enterprise Foundation has donated a total of $2.8m to such causes in 2018 alone. Having supported those harmed by Hurricane Florence, the California wildfires, Hawaii’s floods and Kilauea Volcano eruption, we at Anything for Hire cannot commend the brand enough.

Enterprise Rent-A-Car: More than a car hire brand

Enterprise Rent-A-Car is one of the world’s largest and most profitable car hire firms, supplying over 2 million cars to hirers annually. But, it appears that their focus is on a lot more than being the world’s first choice for car hire. According to sources, this substantial donation is not just about money. As stated in the official  press release, they will also be sending their vehicles to disaster areas, getting their hands dirty and supporting impacted communities with the clean-up process.


Enterprise expands in Manchester Airport

One of Europe’s largest car hire operators, Enterprise, has this month announced further details of their expansion. According to the firm, Enterprise is expanding its operations in Manchester Airport, tripling their fleet at the base.

This is due to an increase in the demand, with the current fleet and workforce stretched to fulfil reservations. In order to manage the new and improved fleet, Enterprise is recruiting for eight new jobs at the airport. These roles include a branch manager, five graduate management trainees and two customer service representatives. The business has also announced plans for an additional recruitment drive further down the line, wanting to recruit local people and inject money into the local economy.

The new team will manage an all-new fleet of hatchbacks, saloons, executive cars, people carriers and premium vehicles; wanting to offer something to all renters throughout the year. According to a recent research project, Manchester Airport is experiencing more and more visitors from the UK, USA and Europe, expecting further increases in passenger numbers in the coming months.

Gary Palmer, general manager at Enterprise, said the following:

“We’ve experienced major growth at Manchester Airport and needed more space to provide an ever-growing number of customers more choice and a wider range of vehicles.
“This expanded branch will help us provide a comprehensive range of vehicles both to travellers and to customers located nearby, allowing us to offer an even better service to leisure and business renters.”

And, it is not in Manchester Enterprise are experiencing growth. Over the course of the past 24 months, the company has rented cars to customers from 150 different countries. These include Nepal, Yemen and Vanuatu.

Let us know what you think, should Enterprise be placing more focus on other UK airports?


Hyundai invest in Indian car hire startup

In recent years, we have seen many car manufacturers enter the world of vehicle hire, and this week is no different!

It appears that Korean automaker, Hyundai, are the latest to do so, investing a substantial £12.3M in Indian-based startup; Revv.

Wanting a slice of the on-demand mobility market, Hyundai played a huge role in the company’s Series B round, being a prominent investor that will have a huge bearing on the startup’s success. Hyundai was also joined by Japan’s Dream Incubator, Telama Investment and Sunjay Kapoor of BLW. Together, the investors will help Revv stay on track and achieve their goal. According to a recent interview, Revv wishes to enter the international market, expected to be hiring cars in more than 30 cities over the next 12-18 months. Revv also have plans to add to their ever-growing fleet, wanting a 12000-strong collection available for hire. However, this is far from the state of the business at present. Today, Revv operates in 12 Indian cities, working with a fleet of just one thousand cars.

However, with 300,000 users to date, Revv are confident that with the right investors they can meet their objectives.

Ahead of the investment, the Revv co-founders said the following:

“We are looking at innovative business models that we can take to the consumer,”

“We understand that the traditional model of car ownership will be diluted and alternative options of accessible mobility will be the norm.”

“Cabs solve point A to B in 40 minutes, but every other need is still a largely unsolved problem in this country. India is unique [and the need for] mobility solutions is far higher because 98 percent of people don’t own cars,” they added.

Let us know what you think, with competitors like Ola and Uber, is there any room for Revv?

Chevrolet Corvette Z06

Hertz Celebrates 100th Anniversary with Special Edition Chevrolet Corvette Z06

Hertz (NYSE: HTZ) – one of the most iconic car rental brands in the world – is celebrating its centennial anniversary by teaming up with Chevrolet to offer the Hertz 100th Anniversary Edition Corvette Z06. One hundred high-performance Hertz 100th Anniversary Edition Corvette Z06s will be available to rent exclusively at select U.S. Hertz locations.

“Hertz is a leader in the car rental industry for delivering a premium experience that is fueled by our longstanding commitment to provide our customers with caring and efficient service, and access to a variety of specialty and top-rated vehicles,”

said Hertz Senior Vice President of Brand Jayesh Patel.

“We’re thrilled to continue to delight our customers and build upon our legacy of superior service and unique vehicle offerings with our special Hertz 100th Anniversary Edition Corvette Z06.”

Enhancing the Journey

Hertz offers a variety of vehicles to meet every customers’ needs. The Hertz 100th Anniversary Edition Corvette Z06 joins Hertz’s impressive lineup of high-performance sports cars available for rent, giving thrill-seeking travelers a fully-charged driving experience. On, customers can reserve the Hertz 100th Anniversary Edition Corvette Z06 to rent at airport locations in the following U.S. cities: Atlanta, Boston, Chicago, Dallas, Fort Lauderdale, Fort Myers, Las Vegas, Los Angeles, Miami, New York, Orlando, San Diego, San Francisco and Tampa.

Premium Performance and Style

The Hertz 100th Anniversary Edition Corvette Z06 is outfitted in a classic Corvette racing yellow tint coat with dual black racing stripes, matching Hertz’s iconic black and yellow brand marks. Powering the Hertz 100th Anniversary Edition Corvette Z06 is a supercharged 6.2-liter V-8 engine with 650 horsepower and 650 lb.-ft of torque. The vehicle also has a dynamic 8-speed paddle shift automatic transmission and rides on 19-inch front and 20-inch rear, black aluminum wheels with yellow painted brake calipers. Customers will enjoy added comfort and style with Competition Sport bucket seats and custom black leather interior accented with yellow stitching. In-car technology and entertainment in the Hertz 100th Anniversary Edition Corvette Z06 is also first class with a 10-speaker Bose® audio system and an 8-inch touchscreen Chevrolet infotainment System with Apple CarPlay™ and Android Auto™ capability with built-in 4G LTE Wi-Fi®.

To further commemorate the company’s historic milestone and give customers a truly exclusive driving experience, each Hertz 100th Anniversary Edition Corvette Z06 is equipped with custom Hertz interior badging, including a personalized Hertz centennial anniversary plaque that displays the model number of the vehicle.

To reserve the Hertz 100th Anniversary Edition Corvette Z06 today, visit


V4B Group celebrates the launch of Absolute Car and Van Hire

Wrexham-based car and van ease firm, V4B Group, has this week announced details of a new project. Launching Absolute Car and Van Hire, the firm will now place focus on short-term hire offers; a move that the business has been considering for some time.

Based in V4B Group’s headquarters, the business says it has seen a greater demand for shorter-term lease packages, with this new venture being all about catering to modern vehicle hire needs.

While it is early days for the business, with the group’s contacts and many years of involvement in the market, many expect the business to get off to a flying start. Providing customers with car and van hire offers of a huge variety, customers will be able to hire vehicle from one-day up to a year, having complete control over what and how they hire. Ranging from superminis to SUVs, is V4B heading for market monopolisation?

Kayleigh Evans, the business’ Short-term Hire Manager believes the group’s many years of experience will play a key role in the success of Absolute Car and Van Hire. Talking to the press, she said:

“With more than 26 years’ experience in the leasing industry the V4B Group has proven experience and knowledge as a leasing broker.”

“Extending this knowledge to the short-term hire market will give customers reassurance that they are dealing with a reputable company,” said Evans.

While a tech-savvy brand, V4B say that the company has traditional values sewn throughout its seams. Passionate about great customer service,

“We aim to continue the impressive level of customer service provided by V4B within ACV, offering all customers an exceptional service” Evans continues.

What do you think?

What are your thoughts, will Absolute Car and Van Hire be a huge success? Or, is the UK car and van market too saturated? Leave your thoughts with us.


Sixt recognised in 14 categories at World Travel Awards

Sixt is a car rental brand that we all know and love; a household name that boasts over 2,200 locations across both Europe and America. Recently named as the 4th largest car rental company in the US, the Sixt brand seems to be going from strength to strength in recent years. Showing a huge commitment to the international markets they are involved with , it appears their efforts are finally being recognised.

Just this week, it was announced that Sixt romped home with 14 awards at the World Travel Awards 2018, recognised in various different divisions of their mobility business.
Sixt’s services were awarded in the following categories:

  • Europe’s Leading Business Car Rental Company 2018
  • Europe’s Leading Chauffeur Company 2018
  • Europe’s Leading Luxury Car Rental Company 2018
  • Austria’s Leading Car Rental Company 2018
  • England’s Leading Car Rental Company 2018
  • France’s Leading Car Rental Company 2018
  • Germany’s Leading Car Rental Company 2018
  • Italy’s Leading Car Rental Company 2018
  • Luxembourg’s Leading Car Rental Company 2018
  • Netherlands’ Leading Car Rental Company 2018
  • Scotland’s Leading Car Rental Company 2018
  • Spain’s Leading Car Rental Company 2018
  • Switzerland’s Leading Car Rental Company 2018
  • Wales’ Leading Car Rental Company 2018

Thrilled to have their name celebrated on the global stage, Sixt shared messages of thanks to all of their customers and partners.

“The World Travel Awards are the Oscars of the entire travel Industry. To receive this special prize in an incredible 14 categories is something unique and makes us very proud,” said Regine Sixt, Senior Executive Vice President of Sixt.

“It is a clear confirmation of our quality and premium standards, which we offer worldwide. I would therefore like to congratulate the Sixt staff in these incredible countries, their day-to-day commitment has made this success possible” he continued.

In addition to making waves in the European market, Sixt have also been credited with a Trazee Award for being the preferred car rental brand among US Millennials.