Hertz Succeed in Jamaican Market 

Whilst many of us use Hertz here in the UK, car hire brand is actually making its mark across the world. This year, the Jamaican franchise was acquired. Investor, Khary Robinson, now reports impressive growth figures.

Khary Robinson, executive chairman of Norbrook Equity Partners, bought the Hertz franchise 12 months ago. Making him the first Caribbean franchisee to operate Firefly Car Rental; a brand that sits under Hertz International. Owning 15 per cent of the car rental market, Robinson wants more from the business.

“Hertz is the fourth largest car rental in the country with approximately 15 per cent market share, but we are doing some interesting things to change that. The difference between the players is not big. Also we have a higher share of the market based on revenues because we are historically so not compete on price but on quality, service and brand,” Robinson said.

At the same time Robinson invested in the business ATL acquired the franchise for Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car in Jamaica. This meant all three Enterprise Holdings brands held a presence in the country.

Robinson said that Hertz’ loyalty program was what separated his business from other competitors. He claims his offer is four times the size of its car hire rivals.

“The problem in Jamaica is that the previous owner just didn’t want a fleet larger than a certain size,” he commented.

Hire services

If you are looking for car hire services here in the UK, then be sure to use Anything For Hire’s online tool. Allowing you to search, compare and book your car hire experience online, you can save time and money.

Whilst best known for car hire, we also offer:

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