Social Media giants, Facebook, are seeming to have their fingers in all sorts of pies of late, doing all they can to increase revenue and remain relevant in the face of new competitors. Just this week, the NASDAQ tech firm has announced their introduction into the world of home rental, now listing rentals on their platform.
A partnership with OnTheMarket.Com
To roll out this extra offering on their site, Facebook has partnered with property portal, OnTheMarket.com. Together, they look to dominate this already-crowded market, giving OnTheMarket.Com’s ads more exposure by being strategically placed on Facebook’s Marketplace section.
According to Facebook, users will now be able to apply all sorts of filters, put well and truly in control of their rental home search. Through Facebook, consumers will be able to filter by property type, price, the number of bedrooms and much more.
Thrilled to see this partnership form is John Milsom, Brand Director of OnTheMarket Plc. Talking of this new feature, he says:
“We are excited to be working with Facebook Marketplace and to be a listing partner. OnTheMarket is the UK’s agent-backed property portal with a mission to connect active property-seekers with its property-advertising agent customers. We believe the quality of OnTheMarket agents’ property content integrated with the considerable scale and reach of Facebook Marketplace’s brand and service is a perfect fit.
“Today, people can search Facebook Marketplace in the UK and connect with our agents, who update their listings data frequently to ensure accurate availability and pricing.”
While it is a huge step forward for OnTheMarket.Com, this venture is something they see as mutually beneficial.
“We look forward to working with Marketplace to create world-class value for property-seekers and value for both of our businesses” Milson continues.
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