Expanding on what  seems like a daily basis international car hire firm, Enterprise, have made yet another announcement. Having cast their net to South American nations renters can now hire an Enterprise experience in Argentina and Paraguay as well as the Caribbean island of Curacao. Marketing to both residents as well as holidaymakers their attitude to growth is truly commendable, constantly making efforts to cement their name at the forefront of international car rental.

As part of this amazing expansion Enterprise have added outlets at the Buenos Aires airports of Jorge Newbry and Ministro Pistarini, as well as  the airports of Bariloche and Mendoza.

Going to great length to stay in the minds of their Southern American customers the company have launched a loyalty scheme, a marketing effort that will no doubt encourage the returning customer. Explaining the deal Cartenral.co.uk writes:

‘On Curacao, Enterprise provides service through subsidiary suppliers National and Alamo at Willemstad’s Hato International Airport. Enterprise says it plans to add additional car hire service outlets in all three countries in the near future. Enterprise global franchise vice-president Peter A Smith says there is room for significant growth in Latin America’s car hire industry.’

‘Drivers hiring Enterprise brand vehicles in the Latin American locations are provided with the chance of accruing points under the Emerald Club frequent hirers’ programme. The company’s Service Quality Index ratings are updated monthly and ensure hirers will be guaranteed hassle-free service and travels.’

Having focused on North America up until 2007 the firm have catapulted into the realms of success, with branches found in 85 different countries around the world.