It’s safe to say that ride-hailing app, Uber, has had a rocky few years when it comes to building their presence in London. Having their licence taken from them last year, the brand was penalised for its approach to reporting criminal activity and conducting licence checks on drivers. However, this week Uber have won an appeal against its London ban, being granted a 15-month operating licence.
Refusing to reinstate a full 5-year licence, Transport for London (TfL) are seeming to be offering a second chance, giving the technology brand an opportunity to prove they have improved their corporate culture. Having recruited three non-executive board members, implemented new processes when it comes to security checks and generally giving back to the community more than ever, it appears Uber have actually cleaned up their act.
Gaining the approval of London’s Mayor, Sadiq Khan, he said:
“After years of operating poorly in London, Uber has now accepted that TfL’s action in refusing to renew their licence was totally justified. Today our stance has been vindicated by the court.
“Uber has been put on probation – their 15 month licence has a clear set of conditions that TfL will thoroughly monitor and enforce.”
Sending a clear message about how Uber approach their growth, Khan continued:
“No matter how powerful and how big you are, you must play by the rules.”
Tom Elvidge, general manager of Uber, said they will “continue to work with TfL to address their concerns and earn their trust, while providing the best possible service for our customers.”
A TfL spokesperson said:
“As a result of our action, Uber has made a number of commitments to reform, including implementing a new governance structure and changing how it deals with allegations of criminal activity.
“The short-term licence with conditions allows us to closely monitor Uber’s adherence to the regulations and to swiftly take action if they fail to meet the required standards.”
Let us know what you think, were TfL right to have reintroduced Uber to London? Share your thoughts with us.
