The UK’s most popular wedding car hire website has recently gone under the digital knife and re-emerged with a new look
This is the first revamp the company have undertaken since launching back in 2010 and includes the decision to drop the border from the logo and reinvent itself with a different colour scheme while keeping up with the latest trends in design.
Visually Appealing Interface
A few of the main goals for the new website was to provide users with a more visually appealing interface, easier navigation so you’re able to browse the wedding cars with ease and to make everything more user-friendly for both mobile and desktop versions. The new website gives users a seamless transition from desktop to mobile browsing, and intelligently pulls the latest content from the blog space for users to access quickly and easily.
Inspired by Popular Wedding Trends
As a wedding car hire website, a lot of inspiration for the design has been taken from popular wedding trends. From extensive research, the team behind the relaunch discovered many brides who want a fresh, trendy look opt for pink and green hues. For Wedding Car Hire it worked perfectly for a look that’s fun and contemporary, while not being overly feminine.
Vintage Look and Feel
To go with the colour scheme, polaroid style images were incorporated for each category to give the website a vintage look and feel. It’s a trend that never goes out of use and because it’s such a crowd-pleaser at weddings it makes a fun addition to the new website.
In addition to aesthetically re-designing the website, the product category and menu structure have been refined, for an enhanced user experience in accessing information relating to the vehicles.
Amongst the new features and design changes, the site contains integrated social media buttons for Facebook, Twitter, and Instagram to foster improved communication with the target audience.
With the new launch, the team at Wedding Car Hire plan to regularly update the website with relevant content, helpful information, articles, blogs and company announcements
Check out the new website: www.weddingcarhire.co.uk
