Thomas Cook roll out sunbed hire product

If you are a regular traveller, you will be well aware of the sunbed war. Usually in short supply, holidaymakers with often compete to get the best sunbeds at hotels. As a result, one big holiday brand, Thomas Cook, has rolled out an ingenious product. Announcing details just this week, the travel agent now allows you to hire sunbeds before you even step on the plane. Welcomed by holidaymakers in their thousands, the news is music to our ears!

How does it work?

But, how does it all work? Well, according to the brand, the “Choose Your Favourite Sunbed” service will be available as of this summer. Rolled out at over 30 of their hotels, the scheme makes the sunbed hire option available during the holiday booking process. Costing just £22, this premium will see bookers access a map, allowing them to pick and choose the best sunbeds to suit them, their families and friends.

Thomas Cook’s UK managing director, Chris Mottershead, said the initiative will be great support for “families that want to secure a number of beds together in a specific spot”.

So, why has Thomas Cook decided to roll out this service? This scheme has arguably been informed by a collection of videos that made their way online last year. Seeing various holidaymakers in many counties scramble for sunbeds, fighting for sunbeds has proven to rather unrelaxing way to spend a vacation. While pretty funny clips to watch, hotels have defined a need for some sort of order.

The “Choose Your Favourite Sunbed” scheme is the first of its kind, with Thomas Cook leading the way with yet another travel innovation. However, last year, they piloted a similar product. This allowed people to choose their individual room from the comfort of their own home. Taking a digital tour of their hotel, customers were also encouraged to pay a premium and choose their exact room well in advance.

Let us know what you think. Will this hire option be heavily utilised by British holidaymakers?