Today has been a huge victory for the hire industry, with a JCB dealership in Whestone signing a 40m deal with the UK’s biggest plant hire companies. Shaking hands on the supply of  700 machines worth  £40 million Ardent Hire Solutions are buying loadall telescopic handlers and rough terrain forklift trucks; placing heavy investment in the most technologically-advanced machines available.

Speaking on this amazing partnership Dan Thompstone, UK and Ireland’s JCB Sales Director says:
“This investment continues a long-standing relationship between JCB, Fork Rent and One Call Hire.

“It is a massive deal and with the bulk of the order for JCB Loadall telehandlers, it represents the biggest deal this year for that product anywhere in the world.

“Ardent Hire Solutions is a key partner for us in the UK rental market and its continued investment in JCB equipment is testament to JCB’s product innovation, reliability and unrivalled UK-wide dealer aftermarket and parts support.”
With the hire firm only launching last year (as a merger of Fork Rent and One Call Hire) this deal marks progression, showing that they have the fight and determination to really take the business forward. With 12 deposits already providing 5,000 units for rent and boasting a fleet worth £150m
it does seem there is no stopping Ardent Hire Solutions.

Tom Gleeson, Ardent Hire Solutions commercial director said: “Ardent Hire Solutions is increasing its share of the UK hire market and we intend building on that position by investing in the best equipment on offer.

Highlighting how substantial the investment is it is very clear of the company’s mission; to stay abreast of technology in the industry in order to compete with rivals.

“Our purchase of JCB machines is our largest investment so far this year. We are committed to invest in the best, most technologically advanced machines for our customers offering far superior products then any of our competitors. The service excellence and quality of goods provided by both JCB and Watling JCB is one of the main factors we continue our strong partnership.”

Let us know what you think; is this an investment that will pay off? Leave your comments below.