A car rental firm in Iceland is running an unusual competition that is set to emphatically reward one ‘unlucky’ participant with the ultimate prize. Blue Car Rental are offering an all-expenses paid trip to Iceland to the competitor that shares the funniest, yet unfortunate event(s) they’ve experienced in their life.

Given the hugely generous prize on offer it is hardly surprising that the contest has gone viral. People around the world are submitting their videos telling hilarious tales of misfortune in the hope of claiming the trip of a lifetime.

Claiming it to all be “good fun”, Blue Car Rental Manager, Þorsteinn Þorsteinsson, explained:

We’re looking for a person or persons who have weird and crazy stuff happen to them all the time and we want to invite them to Iceland to break their unlucky streak. Their trip is going to be epic!

Who are Blue Car Rental?

Based at Iceland’s largest airport, Keflavík International Airport, Blue Car Rental are one of the country’s most popular car rental firms amongst tourists. Here are just a few excellent benefits you can expect when renting a car from Blue Car Rental:

* New cars only
* 24 emergency assistance
* Free insurance included
* Every 8th day of rental free

Feeling unlucky?

The Blue Car Rental site describes how they are looking for an ‘extraordinarily unlucky person (in a fun and crazy way, not horribly depressing way)’. If you’ve endured a miserable tale of two, send your videos to Blue Car Rental, using the hashtag, #FeelingBlue and you could be in with a chance of visiting beautiful Iceland on a luxurious, all-expenses paid trip this summer.