{"id":3531,"date":"2018-12-15T13:21:33","date_gmt":"2018-12-15T13:21:33","guid":{"rendered":"https:\/\/anythingforhire.com\/news\/?p=3531"},"modified":"2018-12-18T13:30:06","modified_gmt":"2018-12-18T13:30:06","slug":"hertz-test-facial-recognition-technology","status":"publish","type":"post","link":"https:\/\/anythingforhire.com\/news\/hertz-test-facial-recognition-technology\/","title":{"rendered":"Hertz to Test Facial Recognition Technology"},"content":{"rendered":"<p>The admin involved in <a href=\"https:\/\/anythingforhire.com\/hire\/car-hire\">hiring a car<\/a> is infamously tireless. From needing to remember to carry ID to providing proof of address, the whole process is just a tad archaic.\u00a0Wanting to streamline the way in which we hire, Hertz has rolled out a new facial recognition tool.\u00a0 This will see renters walk right past the rental desk and straight to the car, just needing their face to verify their booking and retrieve the keys.\u00a0\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>The initial focus will be at US airports, with the first facial recognition unit being erected at Hartsfield\u2013Jackson International Airport in Atlanta this weekend. In 2019, Hertz will begin to roll these out further, seeing units placed at 40 airports. These will include New York, San Fransisco and Los Angeles, according to the firm. There are also plans to feature these units at large stadiums and porting venues.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><strong><span style=\"text-align: left; color: #333333; text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: Georgia,'Times New Roman','Bitstream Charter',Times,serif; font-size: 16px; font-style: normal; font-variant: normal; text-decoration: none; word-spacing: 0px; display: inline !important; white-space: normal; cursor: text; orphans: 2; float: none; -webkit-text-stroke-width: 0px; background-color: transparent;\">Hertz Fast Lane<\/span><\/strong><\/h3>\n<p>Hertz has announced that the units will be called &#8216;Hertz Fast Lane&#8217;; something they expect to replace the traditional process of \u2018signing in\u2019.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>This is however not the work of just Hertz, with the <a href=\"https:\/\/anythingforhire.com\/hire\/car-hire\">car rental<\/a> brand partnering with biometrics firm, Clear, to develop the equipment.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>\u201cThe new service\u2026uses biometrics to drastically speed up the <a href=\"https:\/\/anythingforhire.com\/hire\/car-hire\">car rental<\/a> process, so travellers can get through the exit gate and on the road in 30 seconds or less\u2014a time saving of at least 75 percent,\u201d said Hertz in a statement.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><strong><span style=\"text-align: left; color: #333333; text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: Georgia,'Times New Roman','Bitstream Charter',Times,serif; font-size: 16px; font-style: normal; font-variant: normal; text-decoration: none; word-spacing: 0px; display: inline !important; white-space: normal; cursor: text; orphans: 2; float: none; -webkit-text-stroke-width: 0px; background-color: transparent;\">Something for Hertz Gold Plus club members<\/span><\/strong><\/h3>\n<p>But, this facial recognition tool will only be accessible to those who are members of the Hertz Gold Plus club. They will also need to enrol inClear to use the facial recognition equipment.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>The new tool will also give customers the option to check in via fingerpint if they did not want to use their face.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Let us know what you think. Is this a good investment for Hertz? Leave your thoughts and comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The admin involved in hiring a car is infamously tireless. From needing to remember to carry ID to providing proof of address, the whole process is just a tad archaic.\u00a0Wanting&#8230;<\/p>\n","protected":false},"author":4,"featured_media":2486,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yst_prominent_words":[1015,1109,3428,3426,3425,3441,3438,3436,3440,3437,3435,3434,3430,3439,2231,3429,3427,1020,1050,3432],"class_list":["post-3531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news"],"amp_validity":null,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/posts\/3531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/comments?post=3531"}],"version-history":[{"count":1,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/posts\/3531\/revisions"}],"predecessor-version":[{"id":3533,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/posts\/3531\/revisions\/3533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/media\/2486"}],"wp:attachment":[{"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/media?parent=3531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/categories?post=3531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/tags?post=3531"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/yst_prominent_words?post=3531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}