The dream of an ultimate walk-in closet full of designer brands could soon become obsolete, as rental services offer more affordable access to brands such as Chanel and Prada<\/p>\n
While renting a ball-gown or tuxedo has always been possible, rentals firms argue that now is the time for a Spotify of fashion and now chase the idea of marketing everyday wear.<\/p>\n
An ad in China shows a surprising video of Jiang Chacha who takes viewers on a tour of an industrial-scale laundry operation. However, YClosest isn\u2019t selling laundry services and instead will let you rent the latest in women\u2019s fashion.<\/p>\n
Doris Ke, who created the campaign, says \u201cChinese consumers are still unsure about wearing clothes that have been worn before. The aim was to reassure them by showing the steam cleaners, the microscopes and the banks of washing machines they use to clean garments between loans.\u201d<\/p>\n
At the end of the ad, Jiang Chacha is given a glass of water that has been through a washing machine which implies that the water is clean enough to drink. Therefore, also implying that the clothes they rent are clean enough to wear.<\/p>\n
Following the same path as YClosest, Anna Bance founded Girl Meets Dress in 2009 \u2013 a designer dress rental service. Many young girls envy the lifestyle of celebrities, who borrow beautiful designer dresses for events all the time \u2013 so why can\u2019t we? At Girl Meets Dress, you can hire a full-length Amanda Wakeley gown for \u00a389 (RRP \u00a3895) and if it gets returned unworn, you don\u2019t have to pay.<\/p>\n
However, while the firm predominantly started out as lending designer dresses, Anna Bance has said that the firm is shifting towards a more everyday role for rentals.<\/p>\n
She says: \u201cAlready it’s not just for special occasions. Some customers may want one dress a year “for their husband’s work do in the city” but others are changing their habits and hiring a couple of dresses a week.\u201d<\/p>\n
A big trend across the generation of Instagram<\/a> is to wear an outfit once before they are thrown away again \u2013 so clothing rental is instantly more convenient. The more times a rental firm<\/a> can rent out a garment, the higher their profits. Therefore, implying that renting clothes is considerably more beneficial for both the consumers and businesses and may soon have an impact on the clothing industry.<\/p>\n Are you looking for a quick and affordable way of renting items, tools, cars and the likes ? If so, conduct a search on Anything to Hire today!<\/p>\n","protected":false},"excerpt":{"rendered":" The dream of an ultimate walk-in closet full of designer brands could soon become obsolete, as rental services offer more affordable access to brands such as Chanel and Prada While…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[],"yst_prominent_words":[3298,3302,3254,3252,3300,3301,3299,2244,2248,1039,3303,3295,3294,3297,3304,3296,1330,1020,1715,1629],"class_list":["post-3444","post","type-post","status-publish","format-standard","hentry","category-all-news","category-hire-rental-news"],"amp_validity":null,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/posts\/3444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/comments?post=3444"}],"version-history":[{"count":4,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/posts\/3444\/revisions"}],"predecessor-version":[{"id":3454,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/posts\/3444\/revisions\/3454"}],"wp:attachment":[{"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/media?parent=3444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/categories?post=3444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/tags?post=3444"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/yst_prominent_words?post=3444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}