{"id":3201,"date":"2018-04-19T17:25:58","date_gmt":"2018-04-19T16:25:58","guid":{"rendered":"https:\/\/anythingforhire.com\/news\/?p=3201"},"modified":"2018-04-19T17:25:58","modified_gmt":"2018-04-19T16:25:58","slug":"ford-takes-uber-goride-launch","status":"publish","type":"post","link":"https:\/\/anythingforhire.com\/news\/ford-takes-uber-goride-launch\/","title":{"rendered":"Ford takes on Uber with GoRide launch"},"content":{"rendered":"

It seems like every day Uber<\/a> are being faced with news of a new competitor; and today is no different.<\/p>\n

Launching GoRide, British car manufacturers, Ford, has announced that they will now go head-to-head with Uber<\/a> and the likes, offering its very own medical transportation service. Allowing their vehicles to be hired by health care providers, GoRide is eager to accommodate travellers with \u2018special transport requirements\u2019.<\/p>\n

Following a huge research project, Ford found that the number of appointments being missed as a result of lack of transportation options was abysmal, believing their modified vans to be the answer. Utilised for non-emergency appointments, the Ford transit vans on offer provide a fast, reliable and safe facility for those that are immobile or require a car that can accommodate their wheelchair. As a market that is underrepresented, Ford are making various other additions to their mobility services in order to evolve into a leader within the space. Whilst the division will add huge value to the Ford brand, the company believes now is time for specialist mobility services to be readily available.<\/p>\n

\u201cThere\u2019s no excuse for the fact that so many people have trouble simply making it to their medical appointments,\u201d said Marion Harris, the person at the helm of\u00a0Ford’s Mobility services.<\/p>\n

\u201cOur service is focused on multiple social determinants of health, and delivers the quality of care and on-time certainty that medical facilities need to increase throughput and reduce wait times\u201d he explains.<\/p>\n

Responding to a change in customer behaviour, Ford have reported a decline appetite for car ownership, with flexible rental services being a huge focus for the brand of late. With the non-medical-emergency transportation segment\u00a0becoming increasingly sought after; was this the right move for Ford?<\/p>\n","protected":false},"excerpt":{"rendered":"

It seems like every day Uber are being faced with news of a new competitor; and today is no different. Launching GoRide, British car manufacturers, Ford, has announced that they…<\/p>\n","protected":false},"author":4,"featured_media":3202,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,10,8],"tags":[],"yst_prominent_words":[1365,2759,1515,1015,2761,1140,2756,2760,1305,2757,2426,2469,1054,1195,2758,1143,2495],"class_list":["post-3201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-car-hire","category-transport-hire"],"amp_validity":null,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/posts\/3201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/comments?post=3201"}],"version-history":[{"count":1,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/posts\/3201\/revisions"}],"predecessor-version":[{"id":3203,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/posts\/3201\/revisions\/3203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/media\/3202"}],"wp:attachment":[{"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/media?parent=3201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/categories?post=3201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/tags?post=3201"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/anythingforhire.com\/news\/wp-json\/wp\/v2\/yst_prominent_words?post=3201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}