{"id":3142,"date":"2018-04-10T08:47:30","date_gmt":"2018-04-10T07:47:30","guid":{"rendered":"https:\/\/anythingforhire.com\/news\/?p=3142"},"modified":"2018-04-11T08:52:04","modified_gmt":"2018-04-11T07:52:04","slug":"uber-acquire-electric-bike-rental-firm-jump","status":"publish","type":"post","link":"https:\/\/anythingforhire.com\/news\/uber-acquire-electric-bike-rental-firm-jump\/","title":{"rendered":"Uber acquire electric bike rental startup; Jump"},"content":{"rendered":"

Displaying a mission to lead the global vehicle rental industry, Uber<\/a> are diversifying their rental portfolio on what seems like a daily basis. From investing in driverless car technology to ventures such as UberEaTS and UberEVENTS, the US brand is doing all it can to remain a front-runner in the ever-moving industry.<\/p>\n

This week, Uber<\/a> announced that it would acquire electric bike hire company; Jump. Based in New York, the startup permits its users to rent ‘pedal assist’ bikes through its app. Whilst bike hire is not a new service in the US, Jump bikes are dockless, meaning they do not need to be returned to specific place. Being convenient and competitively-priced, the business has been hailed a success for its ability to offer reliable transport services that do not harm the environment.<\/p>\n

Much like Uber<\/a>, the company has enjoyed substantial growth in its initial years, with the bike hire market being a lucrative space to be in at present. According to a recent report, the bike-sharing market is growing by 20% a year; on schedule to be worth a staggering \u00a35.3bn by 2020. Wanting to get a piece of this flourishing industry, Uber<\/a>’s decision to invest in bike hire is a wise one. With many believing the number of cars being used to fall dramatically over the coming years as we look to become more environmentally-friendly, could bike hire be the main focus for Uber<\/a> going forward?<\/p>\n

Uber<\/a> chief Dara Khosrowshahi said:<\/p>\n

“We’re committed to bringing together multiple modes of transportation within the Uber<\/a> app – so that you can choose the fastest or most affordable way to get where you’re going, whether that’s in an Uber<\/a>, on a bike, on the subway, or more.”<\/p>\n

Reiterating the direction in which the industry is heading is David Bailey; a professor at Aston Business School:<\/p>\n

“Uber<\/a> is looking at this partly because it is fast growth area but it is also looking forward to a time when we won’t own cars.<\/p>\n

“Autonomous cars are coming and in big cities you won’t need to own a car in future. You might want to use an Uber<\/a> taxi but then finish the journey on a bike. So it’s about offering multi-modal transport.”<\/p>\n

Let us know what you think; is this a wise move from Uber<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"

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