Uber, one of the biggest, most progressive technology companies of our time, has this week announced their entrance into a new market. According to the firm, it will now be listing e-scooters and e-bikes on its app, giving users in Atlanta and San Diego access to these additional services first.
But, if this test is successful, the company has said it will roll it out in other locations, diversifying its offerings and customer base consequently.
Billy Guernier, head of new mobility at Uber, said, ‘If somebody opens the app and maybe historically they would’ve taken a Uber that would’ve gotten stuck in traffic and instead they take a Lime scooter that may get them there faster, that’s really a success for us.’
But, this is not Uber’s first hurrah into the world of bike and scooter rental. Currently, users are presented with a button that sends them to a secondary screen when searching for these services on the app. Now, scooter and bike hire will be fully integrated into the platform, seeing a huge amount of investment being pledged into the diversification of Uber’s services.
Now, Uber’s aim is to become the one-stop-shop for all of its user’s transportation needs; whatever they may be!
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