While a brand that is known for its savvy nature, enterprise appear to be taking the subject of Corporate Social Responsibility (CSR) seriously. According to a recent press release, the car rental firm has donated a whopping $1M to the American Red Cross.
This has come from the philanthropic arm of Enterprise Rent-A-Car; The Enterprise Foundation.
The money will be used to help those impacted by Huracan Michael; the third-most intense Atlantic hurricane on record. As an active member of the Red Cross Annual Disaster Giving Program, Enterprise’s donation was warmly received.
“We are extremely grateful for our ADGP and Disaster Responder members because they understand the importance of having vital resources in place before a disaster strikes,” said Gail McGovern, president and CEO at the American Red Cross.
“Their support ensures that the necessary supplies get into any affected area to immediately provide support to disaster survivors and emergency personnel. We are very thankful for their generous gifts as we work to help people impacted by disasters each and every day.”
Putting a huge amount of time and effort to offer disaster relief, the Enterprise Foundation has donated a total of $2.8m to such causes in 2018 alone. Having supported those harmed by Hurricane Florence, the California wildfires, Hawaii’s floods and Kilauea Volcano eruption, we at Anything for Hire cannot commend the brand enough.
Enterprise Rent-A-Car: More than a car hire brand
Enterprise Rent-A-Car is one of the world’s largest and most profitable car hire firms, supplying over 2 million cars to hirers annually. But, it appears that their focus is on a lot more than being the world’s first choice for car hire. According to sources, this substantial donation is not just about money. As stated in the official press release, they will also be sending their vehicles to disaster areas, getting their hands dirty and supporting impacted communities with the clean-up process.