Affordable Car Hire, a website that connects users with rental cars from over 15000 destinations worldwide, has this week marked its 15th birthday. Celebrating the milestone in true style, the company has decided to roll out a rebrand; one that has received mixed reviews online.
Bringing with it a fresh new feel, the company’s new logo and colour palette very much signifies new beginnings, something they are understandably focusing on after their high-profile spat with Avis Budget. Having been involved in claims and counter claims over millions in unsettled invoices, it appears the rental firm is finally putting the bad blood behind them.
“This is the first time in a long while we can look forward to an exciting future without the threat of a lawsuit hanging over us” they said.
Sporting a new strapline that reads ‘‘Rentals Made Simple’, the company is evidently striving for great things in 2019, seeing the company’s Founder and Director, Angela Day, make the announcement.
Sharing details of their rebrand at the Travel Weekly Globe Travel Awards on Thursday, the entrepreneur said how they had “enhanced” their website in order to bring it up-to-date.
“We had reached a level with the current platform where we needed to reignite it. We’re really proud of our rebrand” she added.
The new logo comes in the form of a star shape, with each point of the star representing each service the company offers. Having recently added motorhomes to their list of offerings, their service list now comprises of car, motorbike and motorhome hire, airport parking and lounges.
“The current platform needed to be enhanced so that we could display more stock,” she said. “We believe we are the only car hire company to be offering a live booking engine for motorhomes, and we’re really proud of what we’ve achieved” Day continues.
What are your thoughts on this rebrand? Can Affordable Car Hire finally put the past behind them?