This week, popular car hire brand, Thrifty, have announced that they have expanded their sponsorship portfolio, having formed a new partnership with British Cycling.
The deal will see Thrifty as the preferred transport supplier for the national governing body, helping them deliver various programmes and projects across the country. This will include HSBC UK Go-Ride; a programme that has seen over 350 cycling clubs launched to help teach children how to ride safely.
Car rental discount for cyclists
Members of British Cycling will also benefit from this deal, with each and every one of the 146,000 members able to access a 10% discount on car and van rental. This will be applicable at over 116 locations, with British Cycling already promoting this discount to its staff and members.
Chris Bagwell, FlexiFleet Manager at Thrifty, is thrilled to make this announcement. Talking today, he said:
“With the countries’ amazing cycling achievements over the last few years we are thrilled to be working alongside British Cycling and the Great Britain Cycling Team.
“It’s fantastic that they have recognised our brand as one of the leading suppliers of vehicle rental and are able to take advantage of our FlexiFleet product, with its unique qualities, to assist with their fleet requirements”
British Cycling’s Commercial Director, Jonathan Rigby, is equally as happy to enter the partnership, believing it to add value to every part of the organisation.
“Our partnership with Thrifty promises to be a positive one for our staff, members and British Cycling as a whole, thanks to their accessible and extensive fleet network across the UK.
“We are proud to hold a shared passion for life in the saddle, and our new relationship gives us the exciting opportunity to play a part in facilitating that for diverse groups of people – for families in need of a large car to travel cross-country to explore new surroundings on their bikes, to those with disabilities making the most of Thrifty’s adapted cars programme.
“And of course, our British Cycling and Great Britain Cycling Team staff in Manchester and regionally to deliver coaching sessions, manage events and support our elite riders.
“A partnership like this is hugely important in helping us to extend the range of benefits available to our members.”
But, British Cycling are not the only organisation to have landed a lucrative deal with Thrifty. In the last year, the car rental brand has signed sponsorship agreements with Professional Cricketers’ Association, Bolton Wanderers Football Club, Exeter Chiefs Rugby and many more.