BMI, ‘the world’s most punctual airline’, has this week announced details of a new venture. Having already formed a working relationship with car hire company, Sixt, the airline is looking to place more focus on car hire services for customers.
Promising a more integrated holiday package, myDriver is the latest innovation.
Passing comment on the launch of the business, bmi chief commercial officer, Jochen Schnadt, said:
“bmi is focusing on developing a product that offers the complete ‘travel’ package to our business and leisure customers. They are already enjoying the benefits of booking car hire and accommodation through our partner links to Sixt and Booking.com.
“myDriver takes this to the next level.
“All bmi customers will be able to seamlessly book their entire journey and accommodation via flybmi.com.
With many being skeptical of partnerships of this nature, is there room for another car hire firm? Johannes Boeinghoff, managing director of myDriver suggests so. Equally as thrilled to get this project off of the ground, he says:
“Especially at regional airports it can be very convenient to pre-reserve a transfer or private taxi service with Sixt myDriver, to seamlessly get to or from the airport at reasonable prices.
“We are very happy that bmi offers their passengers our special service as part of the online reservation process.”
So, what is the difference between MyDriver and the original Sixt/bmi set-up? According to the firm, it’s all about the personalized service. Customers can now be picked up directly from arrivals and safely taken to wherever the passenger requests. As a bolt-on to BMI packages, all of the above can be booked and paid for online.