Audis are notoriously beautiful, being the epitome of fine German craftsmanship.
While be a stunning vehicle make, Audis are for many; unobtainable, usually sporting a high price tag. Until now that is. In addition to car rental firms, Audi will now offer Audi hire directly, this month rolling out the Audi on Demand service.
In essence, this is a product that permits renters to hire Audi cars directly from UK dealerships. As present, the Audi on Demand service will be promoted at eight different dealerships dotted across the country, with the brand evidently wanting to make Audi cars more accessible to the masses.
Bye bye to car ownership
This comes at a time where most of the UK’s drivers are moving away from vehicle ownership, with more and more motorists exploring leasing and rental options than ever before.
Positioning themselves as a modern brand that is moving with the times, many expect this venture to work well, with Audi doing all they can to offer a faultless, streamlined hire service. This includes arranging drivers’ insurance, valeting the vehicle before hiring it out and offering clear terms and conditions with regards to deposits and damages.
What’s more is that renters must be at least 21 years old to hire through the scheme, having the option to rent an Audi for as little as 30 minutes or as long as 28 days. All bookings will be conducted through their state-of-the-art application, meaning Audi rental is accessible on the move, 24 hours a day!
Targeting both young drivers as well as the corporate market, this is a great example of how vehicle brands are using modern technology to streamline and improve their products to make for leaner business models.
Let us know what you think.
Is this a tell-tale sign of struggling times or is Audi simply giving modern consumers what they want and need?